The logistics company DB Schenker has signed on as new partners of Stena Match Cup Sweden. They join a long list of companies who have seen the event’s potential as a unique meeting spot, and DB Schenker will also become a big asset for the logistics around the event.
Stena Match Cup Sweden is one of Sweden’s largest public sports events and continues to grow in both sporting and media terms. It is one of several races in the match racing world cup, Alpari World Match Racing Tour and many of sailing’s biggest names have participated since the start in 1994. This summer, the world elite will once again return to Marstrand to compete in the Women’s Class and the Open Class of the regatta.
DB Schenker is one of the biggest logistics companies in Sweden with 4000 employees in the country. With a main office in Gothenburg and a previous engagement in sailing, the investment in Stena Match Cup Sweden is a natural step to take for the company.
“At DB Schenker we are very positive towards our new commitment as Logistics Supplier Partner of Stena Match Cup Sweden. DB Schenker has previously been engaged in the Volvo Ocean Race and the Women’s Match Racing World Cup in Lysekil so we have had a connection to sailing for a long time. To be a part of an event such as this gives us great opportunities to build contacts for the future and meet both new and old customers in pleasant surroundings. We are looking forward to giving our coworkers and their families a great time together”, says Bosse Hallams, Marketing Director at DB Schenker.
Jan Torstenson is CEO of Brandspot, the company organizing Stena Match Cup Sweden together with The Royal Gothenburg Yacht Club since 2007, and he thinks DB Schenker’s expertise will benefit the work surrounding the event.
"We look forward to cooperating with DB Schenker to make sure they as a partner get full use of the event and it’s unique qualities as a meeting spot. At the same time, their knowledge will be a valuable resource for us in the challenge that comes with organizing an event with over 100 000 visitors on an island", says Torstenson.
Heading into 2013 the Stena Sphere signed a new 5-year agreement as title sponsors of Stena Match Cup Sweden. Volvo Cars and Turkish Airlines have also joined the list of partners that previously included Handelsbanken, PelleP, World Childhood Foundation, GP and Alpari. Stena Match Cup Sweden 2013 takes place at Marstrand on 1-6 July.